Turn Your Profits Upwards, whilst the Economy Heads Downwards

When the economy is down, it doesn't mean opportunities go away. We are all concerned about the economic downturn, but instead of moving into the Psychology of Fear, you can turn the downturn into an opportunity. We cannot control the economy, but we can control our circumstances. So, how are we going to maintain our business health and be more profitable this year?

When your competitors are cutting back on their traditional marketing activities, such as paid advertising, they may not know how to continue to market without spending scarce funds. Their marketing activity may essentially cease. However, if you know how to engage in Create Marketing for Difficult Economic Times, you can continue to market your products without increase your marketing costs, and potentially capture some of your competitors customers.

Creative Marketing For Difficult Economic Times
I will share with you four inexpensive and free strategies that will be easy to implement in any economic situation. These strategies will also increase your visibility and generate leads and sales.

Affiliate Programs or Referral Bonuses
Start offering affiliate programs or referral bonuses. An affiliate program is a commission-based agreement. If somebody sells your products or services you pay them an agreed-upon fee for the sales. Show real interest in helping your Affiliates to understand the benefits of your products or services. Advertise your affiliate program on your website
Make your program financially appealing, and have a link from your affiliates website to your site.

Do the Write Thing
Writing can give you a competitive edge. Write articles and publish it in local or national newspapers or submit it online. If you do not enjoy writing, get a ghostwriter or contact writing teachers at your local community college, and ask if they do freelance work. Articles can be submitted to various online sites, and I would recommend you start with (1) www.Ezinearticles.com; and (2) www.GoArticles.com.

You can also use the articles in your marketing materials, convert it into speeches or use it as handouts at networking meetings.

Harness the Marketing Power of Blogs
Start placing comments on blogs. Google for blogs that are relevant to your business and that will allow you to add your website URL. Go where your target market hangs out, and start from a place of genuine interest and authenticity. Your objective will be to develop a genuine interest in the community and a desire to share something of value with that community.

Your postings will help you to establish credibility. Readers will realize that you are knowledgeable, passionate about your business, and soon you will be seen as the “go-to” person in your industry.

Dare to be different - Be Authentic
Consumers crave authentic experiences. Technology has brought us so much, but it has also robbed us of authenticity. Discover your uniqueness and learn how to use your strengths to become the person that people, prospects and customers want to hang out with. Be spontaneous, positive, energized and present yourself in such a powerful way that people will remember you. Have the courage to be different and to create a competitive edge. Capture what’s real about your and your product or service.

Use your positive energy to attract clients while remaining authentic, honoring your strengths, and expressing your creativity!


Ursula Kauth, The Marketing Mentor helps entrepreneurs to be unique and stand out with their unconventional and low cost marketing strategies. Learn more about her Marketing Mentor Program at www.MarketingMentorExpert.com